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Hyundai Santa Fe vs Toyota Fortuner - Attitude Adjustment
Itís the inevitable comparison, but is the outcome inevitable?
By : Srinivas Krishnan | Published : January 31, 2011 | Photos : Pablo Chaterji
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Even before we start, you know what’s coming. The immensely successful Fortuner is more rugged, while the new Santa Fe is more car-like. The Toyota has the appearance of a mini-Landcruiser, while the Hyundai is a combination of a Touareg, Q7, Cayenne and Subaru. The Fortuner comes with all-time four-wheel drive with a proper low ratio, while the Santa Fe has a button that engages the differential lock. The Toyota features unitary construction married to body-on-chassis, while the Hyundai uses monocoque construction. One is a Japanese car, the other is Korean. One is a Toyota and the other is a Hyundai. By now, you would have decided which of these two cars you will go for, right? No? Shucks, that means I have to write about 1,000 words more for your lack of decision-making powers!

So where’s the confusion? The budget? Thought as much. Yes, when Hyundai was mulling the price of the Santa Fe before its launch, a huge image of the Fortuner was hovering in front of their eyes. They figured that if they could comprehensively load up their new SUV and price it a mite above the Toyota, they could crack it. So that’s exactly what has happened. The Santa Fe retails for
Rs 23.1 lakh in Mumbai – about Rs 3.4 lakh over the Fortuner. Still, the Korean manufacturer has played it safe by limiting the number of cars they want to sell in the country – pity, because the Santa Fe can do more, especially when the more economical 2WD version arrives. Yup. Nuts, now you’re even more confused. Never mind, let’s stick to what’s in front of us, shall we?
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  Posted by Aashish at 20th November,2011
Santa Fe was the highest selling SUV in the US
  Posted by Rohan at 10th February,2011
Th interior of the Fortuner looks exactly like the innova,which looks so dull when compared to the santa fe. this where the hyundai scores more..
  Posted by New Car at 7th February,2011
new car.. awesome awesomw awesomee.... i like it
  Posted by Motorhead at 3rd February,2011
23 lacs for a Hyundai?! For 23 lacs you now get a base BMW X1 petrol. I know its petrol vs diesel, but methinks the BMW badge would still tempt a sizable number of people away to the X1. So the Santa Fe is essentially stuck between a rock (Fortuner) and a hard place (X1). Think of it practically - when you can get a Fortuner's presence for 19 lacs or a BMW's snob value for 23, will you seriously give a Hyundai for 23 lacs any thought? Saving grace for the Korean ute is that both the X1 and Fortuner have waiting periods of 6 months+. Guess 95% of Santa Fe sales would be from impatient customers.
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