Victory Motorcycles, the US-based bike manufacturing company, will enter the premium market with its cruisers next year.
The company manufactures luxury touring bikes, classic-styled motorcycles and powerful inter-state cruisers, among several others.
Victory has been drawn towards India following the vibrant success of its competitor, Harley Davidson, which has sold an average of more than two units from its line-up of 12 models every three days this calendar year.
Market sources said Victory is close to completing its market analysis in India and will introduce models that would best suit the country. The company is keen to participate in next year’s biennial Auto Expo held in New Delhi to showcase its products.
A formal launch by the company will be announced by the second half of next year. To test market response, the company will start importing the bikes initially before setting up an assembly plant to cut costs.
Harley Davidson has managed to bring down its entry point price to Rs 5.5 lakh from more than Rs 7.5 lakh after it built an assembly plant in Bawal, Haryana — the third plant in the world after the US and Brazil. It has also started accepting bookings for the SuperLow and Iron 883, produced from the plant in Haryana. Victory’s motorcycle range in the US are priced between $12,499 (Rs 5.68 lakh) and $27,994 (Rs 12.73 lakh).
Victory, whose parent company is Polaris Industries, is also aggressively looking to recruit people for its India team, said an industry source. “The company is very aggressive at bringing its products to India, as the market is looking at a sustained long-term growth in life style vehicles like cruisers.”